Web 2.0, SEO, Viral Marketing and Writing

WEB 2.0

Boiled down to its fundamental objective, Web 2.0 is the current methodology for driving traffic for brand exposure and sales. We specialize in developing these methodologies for you, including blogging, social networking, wikis and online PR. By no means are these methods effective if they are not done in conjunction with balanced marketing efforts, including print advertising, pay-per-click and traditional public relations. We design for a variety of social networking sites, like Google's BlogSpot.com, MySpace and FaceBook.

SEO

Please take a moment to read our Tech Blog article "SEO: What's Working; What's Not." The bottom line is that the search engines are constantly changing their methodology. For example, did you know that search engines are no longer really bothering with metedata? That means your content must find itself back on the page and/or in the descriptions for each individual product. In addition, if you're just starting out, it's important to set an adequate pay-per-click budget for AdWords and other services. The days of "build it and they will come" are over -and in reality didn't last all that long to begin with. Let us help you set yourself apart with an SEO plan.

VIRAL MARKETING

We specifically listed Web 2.0, SEO and Viral Marketing here on the same page because they are integral to each other. Please take a moment to read our Tech Blog article, "Cast Your Net Wide On The Web." The article talks about the necessity of blogging, chatting and participating in online activities (where your customers are). Bring yourself to them - don't wait for them to come to you! Put your product out there - and get a "buzz" going about it. Don't be afraid to incentivize and reward people - because at some point they'll talk about you, and that's how viral marketing spreads.

CONTENT WRITING

It's not just about being factual: the world is full of boring facts. It's not about how much you write: verbosity is out. It's not just about what your write about: lots of literary genius is falling through the cracks. What it is about: is getting their attention and writing just enough to keep them wanting more. We can do that.

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