The Power of Web Presence |
|
Written by Michael Ferrantino
|
|
Friday, 25 April 2008 00:00 |
Blue Lab designed and launched WillemsConstruction.com during the summer of 2007. Since that time, it has received numerous compliments and kudos for excellence in design - both for its graphic design - and for usability.
Recently, Brian Willems shared a success story about a potential client who wound up hiring Willems Construction because they discovered that he: A) has website and, B) that is was highly professional in appearance and functionality.
We can't take all the credit for the success of WillemsConstruction.com -because, Brian Willems has made many of the right choices for his website, for example: he has been enthusiastic to post pictures of himself and also willing to share a good number of real-world photographs of his work (some photos are stock images).
By sharing this story, we hope that it conveys The Power of Web Presence. At Blue Lab we define The Power of Web Presence as: - Establishing Credibility by having a professional website.
- Reinforcing Credibility by joining professional organizations whose names are then prominently displayed on your site.
- Using professional photography that is relevant to your business.
- Posting a picture of yourself - so that people know you are a real person!
- Including Press, if you have any, as additional reinforcement of credibility.
- Including just the right amount of information on your site - so that users are not overwhelmed.
- Making it easy for users to know where you are and how to contact you.
We recommend continually refreshing your site and launching a brand new design every 3 years. Of course, every time you launch a new design, it is expected to be an improvement over the last generation.
|
Tech Blog