The name of the game is targeted and repeated brand exposure: but until then, cast your net as wide and as inexpensively as you can online.

Perhaps you haven't noticed, but there's advertising everywhere - for everything. In fact, if you haven't noticed, it's because you shut off a part of your brain that pays attention to it. Yet, you have to somehow join the game -and find the key and/or marketing niche for your target market.

In this blog, we are presenting our method for casting a wide and inexpensive net on the web, using a real world example of a recent BlueLab client: Nations Dog Services.

We designed and unofficially launched NationsDogs.com just a few weeks ago just a few weeks ago - and now we're in the stage of refining the content and helping our client spread their net. There are several components necessary, which I'll list here first and then go into a little detail about each one (this assumes that a brand / logo is already developed):

1. Determine your marketing budget (big or small)
2. Design and build a professional website
3. Set up a MySpacee page for your business
4. Join LinkedIn (a professional networking group)
5. Set up a Google AdWords account
6. Set up a blog (right here on this site) and start blogging!

1. Determine your marketing budget (big or small): In the early days of the internet it was a "build it and they will come world." Those days are long gone - and will never return. Any website, no matter how cool, will fail without marketing and PR. It doesn't have to cost a fortune - but you do have to be realistic.

2. Design and build a professional website: The reason we stress "professional" is simple: a site's main objective is to instill and continually reinforce confidence. If you build a cheap site, potential customers will click off your site in a few very short seconds.

3. Set up a MySpace page for your business: MySpace is still "in" for today so, we still recommend that our clients set up a page. The idea here is to get yourself out there - in a personal and significant way. The objective is to introduce yourself - to get other people acquainted with you. But we careful not to oversell yourself or your product or service.

4. Join LinkedIn: This is your opportunity to build a professional network and connect with others. You never know where it will lead you. You may find a client or the best hire you'll ever make!

5. Set up a Google AdWords account: The beauty of Google AdWords is that you can set your budget as low as pennies a day. If you begin to see a return, then you can always change your budget.

6. Set up a blog (right here): If you're reading this and learning, then I've made my case and point about blogging. Share your knowledge with other - it will lead to new business.