Happy 4th of July America!

For big merchants, the 4th of July is actually a little late to start planning for Christmas and Hanukkah but for small or medium sized eCommerce companies, it's time to start thinking about the upcoming holiday season.

Some suggestions for being prepared:

• Beef up your inventory early: small to medium sized merchants typically have a harder time competing for popular items, especially if buying from a distribution house.
• Plan your sale strategy: we suggest running your biggest sale during the pre-holiday season (October and early November).
• Figure out your last day to ship before Christmas and Hanukkah.
• Plan your online marketing budget.
• Finally, call us this summer, so that we can create your holiday graphics, banner ads and coordinate those on your affiliate sites / programs and other online marketing venues.