Luck & Success

Two popular blogs today posted articles on "luck." One is Seth Godin's Blog titled, "Join The Luck Parade," and the other is, "Creating My Own Luck," by Josh Gault. I respect both of these blogs and suggest you subscribe to them also.

On our home page, in our Web 2.0 mini blog, we advise not to wait for business to come to you, but to go out and bring it in. This is the most fundamental of all advice and applicable to just about anything you want to accomplish in life. You have to take action for something to happen; you have to toss your hat into the ring if you want to be considered. In other words, you can't sit around and wait to get lucky. We've posted this before, but it's worth saying again: "the days of build it and they will come websites are long gone (if they ever really existed at all).

"You Have To Play To Win"

You should recognize the above title. If you don't, it's the popular campaign cut-line for many state lotteries - and it's absolutely 100% correct. You can dream all you want about winning the lottery, but if you don't play - you won't win (even if the odds of winning are slim). It's like that with marketing too (only with better odds). Consider these three related points:

1. If you don't participate on social networking sites, that market will not find you.
2. If you don't reward those that refer you business, they won't continue continue to recommend you.
3. If you don't market your product in as many channels as possible until one gets attention, you might miss the most important one.

Bring Yourself To The Opportunities

If you're in a business that is not, as Josh Godin says, "Marching in the Luck Parade," then start making a plan to get out of what you're doing -and into one that is following the parade of luck. Finally, remember the saying, "Luck happens when preparation meets opportunity." Just make sure that you bring yourself to the opportunities; don't wait for them to come to you.